The Jews of Jesus’ times, the Jews today, and in fact many people of all ethnicities, reject Jesus because they don’t want to submit to Him as Lord. The Old Testament contains numerous prophecies that Jesus fulfilled (Psalm 22; Isaiah 53; Micah 5:2). But though the Jewish leaders knew the Scriptures, they sought their own glory, so they were unwilling to submit to Christ (Matthew 23; John 5:39, 45-46; Romans 10:2-3). Even Jesus’ miracles were not enough for the Jews to submit to Him as Lord. When Jesus resurrected Lazarus, rather than the Jewish leaders bowing their knee to this revelation of Christ’s power, they sought to kill Lazarus (John 12:10). Today, many Jews still reject Jesus as Messiah because they don’t accept the Bible’s teaching on humanity’s sin nature (Genesis 3), still believe in a works-based righteousness, and reject Christianity because some blamed Jews for Jesus’ crucifixion. Ultimately, people reject Jesus as Messiah because, as Jesus told Nicodemus, “People love darkness rather than light” (John 3:19).
“REJECTED.” Stamped on an application or flung as an insult, it hurts. The worst rejection in history, though, was the Jews rejection of Jesus. For centuries, God had told them of the gift that He would give them: a Messiah who would bring peace. They expected their own political victory, but Jesus' purpose was much more significant: to bring personal peace between people and God. Even more shocking, that peace was to be offered to the Gentiles just as freely as to the Jews.
Most Jews today still reject Jesus and dismiss the notion of humankind’s sin nature. They don’t believe reasonable, conscientious people can sin so much they cannot find forgiveness through their own efforts. If no sin nature exists, there’s no need for a sacrifice purer than human effort and intent. To many modern Jews, "Messiah" no longer means a single person, but a force through history that will avenge the Jewish people and restore Israel as a mighty power. They also reason that if Jews had followed Jesus' pacifist ways, there would be no more Jews. Finally, many in the Christian church historically have blamed Jews for Jesus' horrible death, ignoring that Jesus voluntarily laid down His life. The corporate memory of persecuted people is long, and violence in the name of Jesus has left a mark on Jewish thought.
Still, not all Jews, then or now, reject Jesus. The apostles were Jewish, and it's estimated that there are more than a quarter-million messianic Jews in the U.S. today. And Israel as a nation still has a role to play (Ezekiel 11:17, 34:11-13; Zechariah 12:10; Isaiah 2:4, 11:6-9). Until then, Christians should equip themselves to witness to Jews so that they can accept the only way to eternal life (John 14:6).