First, it is clear God tempts no one. James 1:13 teaches, "God cannot be tempted with evil, and he himself tempts no one."
God does not actively send people to hell; all people are already imperfect. Romans 3:23 clearly teaches, "all have sinned and fall short of the glory of God." Romans 3:10 says, "None is righteous, no, not one." First Kings 8:46 adds, "There is no one who does not sin." In contrast, God is the provider of salvation. All who trust in His Son Jesus Christ for eternal life will receive it (John 3:16).
The Bible teaches that all people are without excuse. Romans 1:20 states, "For his invisible attributes, namely, his eternal power and divine nature, have been clearly perceived, ever since the creation of the world, in the things that have been made. So they are without excuse." People who go to hell are there because they have sinned, have not believed in God's Son Jesus, and have rejected the Creator.
But why would God create anyone who would not choose to place his or her faith in Jesus Christ? The answer can be found in the beginning of God's creation in Genesis. When God created the first man and woman, He gave them the ability to freely choose good and evil. He gave them a command—to not eat of a certain fruit. But they did eat of it, introducing sin to humanity (Genesis 3).
Every man and woman since Adam and Eve has inherited both the ability to choose as well as a sin nature. As a result, there is a need for a way to be made right with God and to receive forgiveness of sins. Acts 4:12 makes it explicitly clear that God has made a way—one way—through Jesus: "there is salvation in no one else, for there is no other name under heaven given among men by which we must be saved." What some may view as exclusive or restrictive is actually a gracious offer to any person to know God personally and spend eternity with Him.
Also, consider the alternative: If God had created humans with no ability to choose right and wrong, would humans truly be human at all? Indeed not! One of the unique capacities of human life is the ability to make moral choices. Without this ability to choose both right and wrong, life as we know it would not exist.
Finally, in the end God will take away the curse of sin, making a new heaven and new earth free from the curse of sin (Revelation 22:3). When this takes place, everything that seems unjust or unfair in this life will end. Those who are children of God will dwell with Him in His presence for all eternity.
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